In the world of Amazon, today’s retailers face many challenges. With a 57 percent decline in brick-and-mortar traffic over the last five years and bankruptcies and store closings continuing to plague the industry, you need a new strategy for the digital era.
In this e-book, you’ll learn:
- Why e-commerce alone can’t save you
- Why 80 percent of purchases are still made in-store
- How the modern customer journey changes everything
- Which customers you need to captivate
- How to leverage digital to drive in-store sales