With the success of e-commerce giant Amazon, the popularity of shopping online and the incredible reach retailers now have thanks to digital marketing, it seems that e-commerce is the future of retail. Despite the growth of e-commerce, however, increasing evidence suggests that e-commerce websites have high traffic but low conversion rates. Furthermore, the customer journey for 80 percent of modern store customers begins online. The question, therefore, is how to successfully meet the expectations of modern shoppers and activate the most valuable customers to unique in-store experiences.
Read this white paper to find out:
- Why e-commerce by itself simply cannot compete with the unique, delightful experiences that can be found in-store.
- Five reasons why customers prefer to purchase in-store
- How to meet the expectations of modern shoppers and activate the most valuable customers to unique in-store experiences that drive sales.